VIA| Sometimes it can be difficult to stand out, especially in business. Companies have to come up with creative logos and advertising to make sure that their brands alone can compel people to buy their products. One way to do that is to come up with a clever logo. Just by carrying an interesting image, people are more likely to try your service. Here are 17 great examples of businesses that did just that, sometimes even unintentionally.
Amazon’s logo has always looked fairly interesting to consumers, but a lot of people probably don’t realize that the little arrow signifies more than just shipping off goods from around the world. It also shows that Amazon has everything from “A to Z”, pointing to those specific letters in the logo.
When it comes to sports, a good logo is everything (other than a good team, of course). That’s why the Hartford Whalers came up with this creative logo. It sports the H in the negative white space, the W at the bottom in green, and of course the whale’s tale at the top in blue.
Spartan Golf Club designed its logo with a double meaning, having both a golfer swinging his golf club and the head of a Spartan warrior in one image, all depending on which way you look at it.
Unilever’s famous U may look a little busy and crowded, but that’s only because they carry so many products. Each symbol signifies one of the hundreds of products that Unilever makes and sells. What each one is, we’re still not exactly sure.
The FedEx logo looks simple enough, but there’s actually a clever image within it. In the negative space between the e and the x, you can see an arrow, indicating that the company is not only forward thinking, but also continues to move your package forward.
Depending on how you look at it, the big white image in the corner of Goodwill’s logo can either be seen as a G or a smiling face.
This one may be a little harder to see. Look at the mountain on the logo. In the negative space, there is a bear pictured in the mountain. The reason? Toblerone originated from a town called Bern, Switzerland, also known as the city of bears.
This small and simple logo both shows a nicely designed letter “e” and the trunk of an elephant in the negative space.
Another easier one to spot (though often overlooked), Sun Microsystems one ups its tech competition with a clever logo. The diamond to the left says “sun” no matter which way you look at it.
Tortilla chip brand Tostitos is all about the party, which can be seen clearly in the center of their logo, where the T’s form two people dipping a chip into a red dot over the I – presumably salsa.
A first glance at this logo shows a picture of Africa, but when you pay more attention to the outline, you’ll notice the face of a child looking up at an adult.
Formula 1 Racing’s logo had convinced many people that the red speeding lines were meant to represent the number 1, when actually it is in the negative space in the middle.
Northwest Airlines was very clever with their logo design. The letter in the circle can be read as a W with a line through it or an N, with the extra triangle pointing in the direction of, you guessed it, north west.
Electronics company Vaio did more than create a unique logo. They used the first two letters to construct the symbol for analog, with the last two representing digital and the binary system.
This one seems like a stretch, but after years of successful Coke sales with the above logo, someone noticed that the way the o’s connect to the other letters looks like little Danish flags. Denmark also happens to be the happiest country in the world, with happiness being a message that the brand tries to embody constantly. Naturally, Coca Cola went along with it and handed out Danish flags at Denmark’s biggest airport to people arriving from all over the world. Here’s an image if you still don’t see it: