VIAOr most of them did. Evidently there was a pic going around of the Eiffel Tower with the lights turned off. The problem with that is the Eiffel Tower turns off its lights every night at 1 a.m. It’s part of the green insanity that the world has succumbed to, especially French socialists. The statement that was with the photo said that it was the first time since 1889 that this has happened. That kind of lighting wasn’t around then, so that is silly just on its face value. The photo with that caption was uploaded from a fictitious Twitter account created by Software CMO Rurik Bradbury. His point was that the tragedy in Paris shouldn’t be a social meme, it should be an actual call to action. Not some pic and sentiment that can be circulated on social media for a few days and then forgotten.


From Mad World News:

Since word first broke of the Paris terror attack, the world has come together in solidarity for the victims, showing their support in a number of ways. One such move out of “the city of light” was shared tens of thousands of times, striking many social media users to the core. But it was all in vain and nobody realized it, except one man responsible for what it really meant.

If you have used Twitter anytime since Friday, you’ve probably seen this meme and possibly shared it as tribute to those killed by terrorists in Paris. Over 30,000 social media users retweeted a photo of the Eiffel Tower the night of the attack, shown with its lights shut off as a harrowing symbol of the darkness that came over the city. What once was a pillar of life and light, was an ominous figure of the lives lost that night, as the death toll continued to climb. Or so everyone thought.


The photo and the accompanying sentiment, which said, “Wow. Lights off on the Eiffel Tower for the first time since 1889,” was not a moving tribute for the terrorism victims. In fact, it was sharing a much different message without Internet users even realizing it. The photo with that caption was uploaded from a fictitious Twitter account created by Software CMO Rurik Bradbury.

The truth is, the lights on the Eiffel Tower are shut off every night at 1 a.m., it was not done that particular night for those who died or were injured in the ambush, but rather, as a matter of routine. However, Bradbury’s point in spreading this false message on a meme he created was much deeper than it seems, and it is something all who use social media need to realize.

This post was spread around thousands of times with nobody “getting” the “joke” that Bradbury was pushing, in part because not one person seemed to stop and think. There was something else that he said was more important to people than questioning the date in this case, which he said should have been a red flag. “It should be obvious, with a pause for thought, that the lights haven’t been on continuously since 1889: that scale of lighting would not have been viable in the late 1800s,” Bradbury pointed out in an interview with the Washington Post.


“Instead of silence or helpfulness, social media pukes out stupidity, virtue-signaling and vicarious ‘enjoyment’ (in a psychoanalytic sense) of a terrible tragedy by people thousands of miles away, for whom the event is just a meme they will participate in for a couple of days, then let fade into their timeline,” Bradbury explained in an interview to the news source.

Average citizens weren’t the only ones duped into Bradbury’s emotional photo, Fox News shared it too. While reactions to tragedy are expected and actually can do some good with showing a united front to terrorism, doing so in vain for your personal gain backfires on that effort.

The important message here is that this can’t just be a blip on your timeline if you truly want to make a difference. When our own nation was hit by the 9/11 terrorist attacks, we promised we’d never forget, but it seems so many have. Will we do the same with Paris until the next time Islam strikes again?

When 9/11 happened, it was personal to me. I lost friends and associates that day. I have never forgotten that day and that was when I started blogging. I have been involved in the counterterrorism movement ever since and I’ll never stop fighting until my last breath. I’m sure many in France feel the same now. We are at war with radical Islam. It is a global war and not something that you can ‘socialize.’ Islam will strike again and America may be next. Whatever they do, it will be horrific. What the world needs is a leader that is unafraid to cleanse the planet of this scourge without mercy or hesitation. For all the people who have died, we owe it to them to actually fight this evil. Not just send out feel-good pics and memes.